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Aster House Books
Sample edition

The Founder's Notebook

Building a company in public

Business

A founder book. Grid-led cover borrowing from the notebook it is named after.

The approach

Business books are usually designed to look like every other business book, which is a strange decision for a category that sells on the distinctiveness of the person writing it. The cover is built on a visible baseline grid — a notebook rule — with the title set in the sans used across the house identity rather than the expected serif. The interior carries a wide margin for pull quotes and marginal notes, which is how these books are actually read.

Specification

Format
Hardback, 140 × 216mm
Extent
256 pages
Text face
Lyon Text, 10/15pt with sans marginalia
Paper
80gsm white bookwove
Finish
Printed board, no jacket, spot UV on rule

Services demonstrated

  • Ghostwriting
  • Developmental editing
  • Cover design
  • Interior design
  • Print production

Start here

Have a book in mind?

Whether you have a finished manuscript, a half-formed idea or a story you've been carrying for years, we'd like to hear about it.